Mastering iTunes Connect App Analytics Part 2: Understanding Customer Acquisition and Retention
In part 1, I walked you through all the metrics in the App Analytics report. Following the first article on iTunes Connect App Analytics, part 2 of the series will show you how to analyze data from different sources that...
Mastering iTunes Connect App Analytics Part 1: Let’s Analyze the Metrics
A few years ago, I was talking to my friend who launched a retail shop selling her own designed bags in a crowded area, she is an enthusiastic entrepreneur who loves her products very much and passionate to share how smart she...
Understand Search Ads Metrics and Fine Tune Your Ad Campaign
Following the last tutorial, we have created our first Search Ad Campaigns which are up and running! Have you ever wondered how well your money was spent for your ad campaign? Who have viewed your ads on the App Store? How can...
Search Ads Explained: How to Create an Ad Campaign to Promote Your Apps
Welcome to the first article of our App Marketing Series! If you do not know what this series is about and why we want to teach you app marketing, please read the previous article first. In this tutorial, we will start with...
Announcing App Marketing Series
Hi everyone, this is Felix, I am an entrepreneur and a digital marketer. Like many of us, curiosity in creation of mobile applications leads us to AppCoda, yet particular for me, I was looking for urgent fix. Four years ago I...